Sprints Comeback
With incompatible networks, a strange ad campaign featuring one of their CEOs, and a boring product line up, Sprint has yet to define a personality for itself. Where as rival companies have already solidified their existence in the market by using catchy marketing slogans, popular handsets, and a variety of services. It isn’t surprising they have had a declining revenue and loss in subscribers as of late.
But recently, Sprint has released a new ad campaign focusing on fun facts about their network, and focusing on the Palm Pre, which features the Palm WebOS. Besides the Palm Pre, they are also introducing more trendy handsets in their lineup, including the Samsung Instinct, and the HTC Touch Diamond. Not to mention the RIM Blackberry Tour, and it’s first Android device the HTC Hero, which beats the T-Mobile MyTouch 3G in specs and features.
All of this means that Sprint is working its way back up, establishing their place in the market, and even trying to rival other major mobile companies. Although, the recession means fewer clients and less revenue for everyone.

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